A story of courage, confidence and being yourself.
The first children’s book ever published by UTPress — publishing July 28, 2026.
You pay shipping, but a larger % of proceeds go back to UT Libraries when purchasing directly through the UT Press
ABOUT THE BOOK
Inspired by a true Tennessee moment, My Magic Tux follows Tuxie on a journey of belief, bravery, and a little bit of magic.
From a dusty old tux…
to a moment that changed everything. What started as something small became something unforgettable. Because sometimes, the things that make you different are the very things that make you powerful.
Meet Tuxie
He’s Fun
He’s Brave
He’s Confident
Get to Know Tuxie
A friendly face
When doubt shows up, Tuxie reminds you to keep going. When fear creeps in, he helps you take the next step anyway. Because courage isn’t about being fearless.It’s about showing up.
FOR KIDS & PARENTS
What this book teaches
Every child has a unique spark waiting to shine. This story is built around two powerful pillars: Courage and Confidence, designed to help young readers believe in themselves, embrace what makes them different, and discover the magic they can create in their own lives.
Courage
Even when you feel unsure, you can take the next step forward, trusting that progress often begins with small moves in the right direction.
Confidence
You don’t have to fit in to stand out, you can follow your own path, embrace what makes you different, and still make a meaningful impact by being yourself.
About The Authors
J.R. Greene
When J.R. Greene wore his homemade orange-and-white tuxedo to a national championship football game, he never imagined it would launch a life-changing journey. What began as one bold leap became an adventure filled with courage, opportunity, and big dreams—proving how a single brave moment can change everything.
Joe Shands
Joe Shands is a writer and storyteller from the foothills of Tennessee and a lifelong Tennessee Volunteer. For more than thirty years, he has helped shape iconic campaigns like Got Milk? and Brand Jordan—blending sharp storytelling with a keen eye for unforgettable moments that leave a lasting mark on readers!
About the illustrator
Nicholas Child is a freelance illustrator based in Cheshire, England. He has illustrated a wide variety of picture books; some of his clients include Paperchase, Sainsbury’s, and Princess Marie-Chantal of Greece.
Life needs a little bit more…
JIggle
Wiggle
Giggle
Follow Tuxie and J.R. on their book tour
Buy the Book!
My Magic Tux is more than a story—it’s a confidence-building adventure that inspires kids to embrace imagination, courage, and self-belief. Featuring a unique “2 books in 1” format, the story flips at halftime just like a football game. Priced at $27.98 in honor of Al Wilson and Tennessee’s 1998 National Championship team, proceeds and 100% of J.R. Greene’s royalties will support UT Libraries and a new charitable initiative focused on courage and confidence in children.
What People Are Saying
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My Magic Tux by J.R. Greene is a fun, imaginative read with a really creative idea at its core. The magical tuxedo adds a sense of wonder that keeps things interesting, and the story has a nice, uplifting message about confidence. It’s simple, easy to follow, and leaves you feeling good by the end.
— Gaby H.
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I really enjoyed My Magic Tux—the idea of a tuxedo with magical powers is unique and entertaining. The story moves at a nice pace and has plenty of fun moments along the way. It’s a feel-good read with a strong message about believing in yourself.
— Amy B.
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My Magic Tux is a light, enjoyable story that’s easy to get into from the start. The magical element makes it exciting, and the positive message really stands out. It’s a great pick for anyone who likes simple, uplifting stories with a touch of imagination.
— Tony C.
Bring the Magic Home
Every purchase supports something bigger. Proceeds help fund literacy, education, lifelong learning through the University of Tennessee, and the development of a new charitable entity focused on supporting courage and confidence in children. When you buy this book, you’re not just sharing a story. You’re helping another child believe in their own.
stay in the loop
Get the latest updates, stories, and surprises from Tuxie and My Magic Tux. Sign up with your name and email to follow along at mymagictux.com and never miss what’s next.